XR-77A80K

Sony 77 Inch 4K HDR Google TV

-54%
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SR15,499
SR33,999
Price updated 10 hours ago

Overview

Whatever you're watching, you'll see it upscaled close to 4K, thanks to our unique Cognitive Processor XR. You'll also enjoy striking contrast on our OLED screen that's expertly controlled by our unique technology to deliver real-life depth and pure blacks in every scene. XR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

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