Heightening the vivid beauty of LG OLED self-lit pixels. Brightness Booster Max takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 30%2 more luminance. Now, visuals look bolder with superior light efficiency. The brains behind the beauty. Following deep learning advancements, LG's α9 Gen 5 AI Processor uses Body and Object Enhancing to detect and sharpen people and things in the frame. Foreground and Background Enhancing maximizes the field of depth for outstandingly lifelike image quality. With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.