When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all Johnson’s Baby Shampoo is our mildest formula shampoo that is specially designed to gently cleanse your baby’s fine hair and delicate scalp. It quickly lathers and rinses easily, leaving the hair soft, shiny and manageable and feeling healthy and clean. creating a world where every baby thrives. Our newly-reformulated baby products don’t just cleanse and moisturize, they turn caring moments at every age and stage into opportunities to strengthen a baby’s bond with their parents.