Bvlgari fragrances | Bvlgari, the symbol of Italian style, was founded in 1884 in Rome. The brand takes its inspiration from the timeless beauty of old Greek and Roman art, a great passion of Sotirio Bvlgari, and it still shows in the design of the Bvlgari perfume bottles. The first Bvlgari boutique was opened in Rome and soon became the place for social gatherings of the city’s aristocracy. After the Second World War, the family opened another boutique in New York and started making high-quality watches as well.