Braun began in Frankfurt, Germany in 1921, when the mechanic and engineer Max Braun (1890–1951) founded the company as a workshop for the construction of appliances. From the very beginning, the company was characterized by its progressive ideas, innovative product solutions and its use of the latest technical developments, which Max Braun was able to transform into marketable products. Max Braun quickly realized the potential of new market segments, entering the kitchen and household appliances segment in 1950 with the Multimix kitchen blender. At the same time, he began series production of the S50, the first dry foil shaver. This laid the foundations for two product divisions that have remained core segments for Braun to this day.