Completely reinventing one of the world’s most iconic computers, the new iMac features a thinner and more compact design that is remarkable from every angle. Enabled by the system-on-chip architecture and amazing power efficiency of M1, the logic board and thermals are dramatically consolidated and reduced in size compared to the previous generation’s, allowing the side profile of iMac to practically disappear. The much more compact design reduces the volume of iMac by 50 percent,1 allowing it to take up less space and fit easily in even more places. With an array of colors green, yellow, orange, pink, purple, blue, and silver the new iMac design personalizes and elevates any space unlike any other computer. iMac features softer colors and thinner borders on the front to allow users to focus on their content, while the back pops in bold, saturated color. To complete the simplified design, iMac comes with a new power connector that attaches magnetically and a beautifully woven 2-meter-long color-matched cable.