High Dynamic Range (HDR), the latest standard for UHD content, provides a superior experience with striking brightness, exceptional shadow details, and vivid colors. Sit still and enjoy incredible picture details as the filmmakers intended. What lies in front of you is a TV that can illustrate a wider palette of colors up to 90% gamut under the DCI-P3 standard. Just like when you see through a kaleidoscope to witness the world of colors. 60Hz MEMC algorithm reduces motion display blurs, deducts image tearing, and guarantees a silky smooth scene. Dolby Atmos delivers multi-dimensional audio, transcending traditional channel restrictions. You can enjoy incredible clarity, with greater emotion, and room-filling, immersive sound. Watch 700,000+ movies and TV episodes all in one place.